The creative workflow
It ends with your client choosing. Here is the road there.
From the client's brief to the pick that closes the round. The destination first, then each step, with real captures of Tabario along the way.
Where it ends
Your client watches, and picks one.
Everything on this page exists for one moment: your client watches the directions and chooses. Export the ones you stand behind as MP4s, present them, and record the pick to close the round. Their choice happens outside Tabario.
The unpicked directions stay watchable in the archive, so you can always show what was on the table.
What happens after the pick?
After a commit the other routes go to an archive. They stay watchable, with every production action removed: no export, no storyboard edit, no build of any kind. A one-route round says so rather than showing an empty archive.
The commit freezes which version was current on each platform at that moment. If a later rebuild becomes current, the closed round says so in a sentence rather than letting the two quietly disagree.
01 / Start with context
Your client's brand. Your starting point.
Choose a client, add the key message, and shape the brief around the campaign. The client's brand profile brings the visual style, fonts and brand guidance with it.
You bring the context. Tabario carries it into the work.
What goes into a brief?
An optional prefill step drafts the key message, call to action, proof points and competitor context as suggestions. You edit them before sending.
A brief belongs to a client, and the client's brand profile has to be complete before the brief runs: a visual style, a primary logo, a display font and a body font. When one is missing, the error names it instead of running a round on a half-finished profile.
What you wrote travels with the brief. Format hints, proof points, the desired emotion, competitor context and reference URLs are kept on the brief's output, so scene and storyboard generation read them rather than losing them between the form and the render.
02 / Explore the possibilities
Six directions. Different reasons to care.
Each direction gives you a different argument, a hook and a script. The app calls one a route. Read the thinking side by side in one list, then decide which directions deserve a build.
Fewer than six? The round tells you why, instead of padding the set.
How are the routes different?
The set is audited before you see it. Two routes making the same argument in different words are a collapse, and only one survives. When the set comes up short, Tabario asks for the shortfall again, excluding the arguments already made, and stops when another attempt would learn nothing.
A short round is a legal outcome and it says why: which routes collapsed, which went over budget, or which field of the brief was thin. A round never pads.
03 / Choose what to build
A considered cut for each platform.
LinkedIn and Instagram get their own scripts and formats. Build a storyboard, refine its images, then prepare the video assets for the route and platform you choose.
You choose each build. The cost is stated before you commit to it.
How do the platform cuts work?
Comparison is scoped to one platform at a time. A route's two cuts have different scripts, different lengths and often a different aspect ratio, and the aspect ratio comes from the brief's platform settings, never from a fixed mapping.
Routes and their scripts arrive together. Storyboards and video assets you build one route and one platform at a time, and there is no build-everything button. Deciding which routes deserve the spend is your call.
04 / Make the edit yours
The final judgement stays with you.
Open the assembled video in Studio. Adjust the timing, layout and text. Rebuild as a new version when you want to explore another edit, with earlier versions still within reach.
Nothing renders until you choose Export in Studio.
What happens to previous edits?
Exactly one version is current. A finished rebuild takes over on its own. Make current pins an older version back in one action and deletes nothing. Watching and exporting work from any version without making it current first.
An edit you make in Studio survives a rebuild. It is stored apart from the project files and replayed onto each fresh build. When a replay cannot place an edit, the edit is marked as a conflict for a person to resolve rather than dropped in silence.
Your next concept round
Your brief. A new set of possibilities.
Explore different arguments, build the routes worth pursuing, and bring the videos to your next client conversation.
A little more detail
Good questions.
What do I need before I send a brief?
A client with a complete brand profile: a visual style, a primary logo, a display font and a body font. The brief itself needs a key message, and a call to action is seeded from the client's defaults unless you write your own. When something is missing, the error names it.
Why did my round come back with fewer than six routes?
Because padding it would have been worse. Two routes making the same argument collapse into one, a route over its word budget is dropped, and a thin brief supports fewer distinct arguments. The round says which of those happened and, for a thin brief, which field to fix.
Can I change a video after it is built?
Yes, in two ways. Change a scene's image prompt and rebuild, which remakes only what changed and produces a new version beside the old one. Or open the route in Studio and adjust timing, layout and text on the timeline. A Studio edit survives a later rebuild.
Does Tabario post the video for me?
No. Export produces an MP4 as a download link, and posting it is a step you take outside Tabario. Publishing from Tabario is on the roadmap and is not built.